For PENNY's “Meeresfreunde” loyalty campaign, we created a lovingly animated 3D spot that brings a whimsical underwater world to life. At its heart is a group of charismatic sea creatures — including a turtle, a clownfish, a seahorse, an octopus, and a crab — who embark on a treasure hunt together. Particular attention was paid to detailed character animation that highlights each animal’s unique movement style and personality. The environment was crafted with great sensitivity to lighting mood, depth, and maritime details — from a mysterious shipwreck to floating plants and particles. The spot combines technical finesse with storytelling charm and supports the emotional appeal of the PENNY campaign.