Task

Lufthansa wants to inspire people to new adventures. All they need to do is let go of doubts and say Yes to a leap of faith. Our mission was to capture this feeling of curiosity and new beginnings in a global 360° campaign that is both entertaining and emotionally engaging.

Idea

Every journey is a new beginning. All it takes is a Yes. In the campaign film, the protagonist types her dream destinations into the Lufthansa app and is magically transported to fascinating places.

The Lufthansa App

All you need for your next adventure is a bit of courage- and the Lufthansa App. With just a few typed letters, our protagonist is transported to a new world.

Locations & Storytelling

The cinematic film takes viewers on a breathtaking journey around the world. The app acts as the protagonist's portal, leading her from a dumpling shop in Shanghai to the desert of South Africa-and to another traveler.

Sound & Music

Music and sound highlight the cultural diversity of the destinations, making the film even more immersive. Subtle aircraft noises connect the experience back to the Lufthansa brand.