Task Consumers are not only struggling with rising food prices, but also with new sales tactics like dynamic pricing. So how can German discounter PENNY prove its genuine commitment to consistently low prices?

Idea Price Packs is the first brand whose packaging design is made from the price itself—a bold commitment to price stability, especially given the long lead times required for packaging production. It also helps consumers instantly spot the best deal on the shelf.

Solution Price Packs is the first brand whose packaging design is made from the price itself—a bold commitment to price stability, especially given the long lead times required for packaging production. It also helps consumers instantly spot the best deal on the shelf. Price Packs are available in all 2,100 PENNY stores and supported by an OOH campaign that’s as stripped back as the brand itself. Demand was huge—some products even sold out temporarily. The campaign received enthusiastic feedback and generated €110 million in earned media. The brand is now set to become a permanent fixture and expand further.