HI, I’M FABIAN. DESIGNER AND ART DIRECTOR CURRENTLY WORKING AT SERVICEPLAN ON THE LUFTHANSA ACCOUNT IN MUNICH, GERMANY.

It started with a cracked version of Adobe and a borrowed Mac.
Curiosity turned into obsession with ideas, craft, and the culture around them. Let’s get in touch. hi5@fabiankraekel.de

  • The Drum - #23 - The World's most awarded Art Directors 

    The One Club - #9 -  Art Directors Global Ranking

    LIA - OnSite LIAisons Mentee 2025

    Cannes Lions -Grand Prix – Print & Publishing – Market Disruption – Penny – PRICE PACKS

    Cannes Lions -Gold – Outdoor – Challenger Brand – Penny – PRICE PACKS

    Cannes Lions -Gold – Direct – Experience Design – Penny – PRICE PACKS

    Cannes Lions - Gold – Brand Experience & Activation – Market Disruption – Penny – PRICE PACKS

    Cannes Lions - Silver – Creative Commerce – Retail Media – Penny – PRICE PACKS

    Cannes Lions - Silver – Design – Design-Driven Effectiveness – Penny – PRICE PACKS

    Cannes Lions - Silver – Brand Experience & Activation – Single-Market Campaign – Penny – PRICE PACKS

    Cannes Lions - Bronze – Outdoor – Retail/Food Chains – Penny – PRICE PACKS

    Cannes Lions - Bronze – Direct – Launch/Relaunch – Penny – PRICE PACKS

    Cannes Lions - Bronze – Design – Packaging Design – Penny – PRICE PACKS

    Clios - Silver - Editing - Lufthansa - All it takes is a Yes                   

    Clios - Bronze - Music-Original - Lufthansa - All it takes is a Yes  

    Clio - Grand Prix – Creative Effectiveness – National – Penny – PRICE PACKS

    Clio - Gold – Creative Commerce – Innovative Use of Channel – Penny – PRICE PACKS

    Clio - Gold – Creative Strategy – – Penny – PRICE PACKS

    Clio - Gold – Design – Packaging – Penny – PRICE PACKS

    Clio - Gold – Direct – Use of Product – Penny – PRICE PACKS

    Clio - Gold – Out of Home – Billboard – Penny – PRICE PACKS

    Clio - Gold – Experience / Activation – Other – Penny – PRICE PACKS

    Clio - Gold – Innovation – Design – Penny – PRICE PACKS

    Clio - Silver – Creative Commerce – Acquisition & Retention – Penny – PRICE PACKS

    Clio - Silver – Creative Commerce – In-Store Experience – Penny – PRICE PACKS

    Clio - Silver – Creative Business Transformation – Products – Penny – PRICE PACKS

    Clio - Silver – Print – – Penny – PRICE PACKS

    Clio - Bronze – Integrated – – Penny – PRICE PACKS

    One Show - Merit - Editing - Lufthansa - All it takes is a Yes        

    One Show - Merit - Original Music - Lufthansa - All it takes is a Yes 

    The One Show - Best of Discipline – Print & Promotional – – Penny – PRICE PACKS

    The One Show - Gold – Out of Home – P.O.P. & In-Store (Series) – Penny – PRICE PACKS

    The One Show - Gold – Print & Promotional – Product Packaging – Penny – PRICE PACKS

    The One Show - Silver – Design – Packaging (Mass-market) – Penny – PRICE PACKS

    The One Show - Silver – Direct Marketing – Product Packaging – Penny – PRICE PACKS

    The One Show - Silver – Direct Marketing – Commerce – Penny – PRICE PACKS

    The One Show - Silver – Experiential & Immersive – Commerce – Penny – PRICE PACKS

    The One Show - Silver – Print & Promotional – Art Direction (Craft) – Penny – PRICE PACKS

    The One Show - Bronze – Out of Home – Posters (Series) – Penny – PRICE PACKS

    The One Show - Bronze – Out of Home – Billboards & Transit (Series) – Penny – PRICE PACKS     

    D&AD - Shortlist - Cinematography - Lufthansa - All it takes is a Yes

    D&AD - Yellow Pencil – Design – Packaging Design (FMCG) – Penny – PRICE PACKS

    D&AD - Yellow Pencil – Design – Integrated – Penny – PRICE PACKS

    D&AD - Yellow Pencil – Engagement & Experience – Retail – Penny – PRICE PACKS

    D&AD - Graphite Pencil – Branding – Brand Identity Refresh & Strategy – Penny – PRICE PACKS

    D&AD - Wood Pencil – Craft – Art Direction (Experiential) – Penny – PRICE PACKS

    Eurobest - Grand Prix – Creative Commerce – – Penny – PRICE PACKS

    Eurobest - Grand Prix – Print & Publishing – – Penny – PRICE PACKS

    Eurobest - Gold – Brand Activation – Customer Retail Experience – Penny – PRICE PACKS

    Eurobest - Gold – Creative Commerce – Retail/Food Chains – Penny – PRICE PACKS

    Eurobest - Silver – Print & Publishing – Retail/Food Chains – Penny – PRICE PACKS

    Eurobest - Bronze – Brand Activation – Launch/Relaunch – Penny – PRICE PACKS

    Eurobest - Bronze – Design – Rebrand/Refresh – Penny – PRICE PACKS

    Eurobest - Bronze – Direct – Retail/Food Chains – Penny – PRICE PACKS

    Eurobest - Bronze – Direct – Launch/Relaunch – Penny – PRICE PACKS

    Eurobest - Bronze – Outdoor – Retail/Food Chains – Penny – PRICE PACKS

    Webby Award - Gold – Advertising Campaigns – Best Growth Strategy – Penny – PRICE PACKS

    Webby Award - Gold (People’s Voice) – Advertising Campaigns – Best Growth Strategy – Penny – PRICE PACKS

    Webby Award - Bronze (Nominee) – Media Campaigns – Best Media Strategy – Penny – PRICE PACKS       

    ADC Germany - Gold - Printing Techniques - Lufthansa - Allegris First Class x Sho Shibuya  

    ADC Germany - Silver - Poster - Lufthansa - A New Travel Experience - Dirk       

    ADC Germany - Silver - Audio - Lufthansa - All it takes is a Yes    

    ADC Germany - Silver - Cinematography - Lufthansa - All it takes is a Yes      

    ADC Germany - Bronze - Direction - Lufthansa - All it takes is a Yes     

    ADC Germany - Bronze - Editing - Lufthansa - All it takes is a Yes    

    ADC Germany - Bronze - New Music - Lufthansa - All it takes is a Yes     

    ADC Germany - Bronze - Casting - Lufthansa - All it takes is a Yes        

    ADC Germany - Bronze - Sound Design - Lufthansa - All it takes is a Yes     

    ADC Germany - Bronze - Lighting Design - Lufthansa - All it takes is a Yes         

    ADC Germany - Bronze - Seasonal Promotions - Lufthansa - Allegris First Class x Sho Shibuya 

    ADC Germany - Grand Prix – Werbung – – Penny – PRICE PACKS

    ADCGermany - Gold – Print – Poster – Penny – PRICE PACKS

    ADCGermany - Gold – POS – Retail Media – Penny – PRICE PACKS

    ADCGermany - Gold – Craft – Graphic Design – Packaging – Penny – PRICE PACKS

    ADCGermany - Gold – Craft – Art Direction – Print – Penny – PRICE PACKS

    ADCGermany - Silver – POS – In-Store Promotions – Penny – PRICE PACKS

    ADCGermany - Silver – Craft – Packaging – Penny – PRICE PACKS

    ADCGermany - Bronze – Brand Identity – Redesign – Penny – PRICE PACKS

    ADCGermany - Bronze – PR – Media Relations – Penny – PRICE PACKS

    NY Festival - Gold – Design – Packaging – Penny – PRICE PACKS

    NY Festival - Gold – Design – Retail – Penny – PRICE PACKS

    NY Festival - Gold – Package Design – Retail – Penny – PRICE PACKS

    NY Festival - Gold – Public Relations – Retail – Penny – PRICE PACKS

    NY Festival - Silver – Avant-Garde – Package Design – Penny – PRICE PACKS

    NY Festival - Silver – Creativity in Commerce – Product Design – Penny – PRICE PACKS

    NY Festival - Bronze – Activation – Retail – Penny – PRICE PACKS

    NY Festival - Bronze – Creativity in Commerce – Retail – Penny – PRICE PACKS

    NY Festival - Bronze – Design – Art Direction – Penny – PRICE PACKS

    NY Festival - Bronze – Outdoor – Typography – Penny – PRICE PACKS

    THE ANDY - Gold – Idea – Penny – PRICE PACKS

    THE ANDY - Gold – Craft – Penny – PRICE PACKS      

  • D&AD - Wood Pencil - Cinematography - Lufthansa - Every Story Starts with a Yes     

    Cannes Lions - Shortlist - Film - Travel - Lufthansa - Every Story Starts with a Yes   

    One Show - Gold - Direction - Lufthansa - Every Story Starts with a Yes          

    One Show - Silver - Cinematography - Lufthansa - Every Story Starts with a Yes       

    One Show - Silver - Editing - Lufthansa - Every Story Starts with a Yes      

    One Show - Silver - Writing - Lufthansa - Every Story Starts with a Yes       

    One Show - Merit - Sound Design - Lufthansa - Every Story Starts with a Yes     

    One Show - Merit - Cinema Advertising - Lufthansa - Every Story Starts with a Yes   

    Clios - Silver - Direction - Lufthansa - Every Story Starts with a Yes      

    ADC NY - Silver - Motion/Film/Short Video - Single - Lufthansa - Every Story Starts with a Yes    

    ADC NY - Silver - Craft in Motion/Film/Direction - Lufthansa - Every Story Starts with a Yes    

    ADC NY - Silver - Craft in Video/Editing - Lufthansa - Every Story Starts with a Yes      

    ADC NY - Silver - Craft in Video/Sound Design - Lufthansa - Every Story Starts with a Yes     

    ADC NY - Bronze - Craft in Motion/Film/Editing - Lufthansa - Every Story Starts with a Yes        

    ADC NY - Merit - Craft in Motion/Film/Use of Music - Lufthansa - Every Story Starts with a Yes      

    New York Festivals - Silver - Sound Design/Use of Sound - Lufthansa - Every Story Starts with a Yes  

    New York Festivals - Bronze  - Cinematography - Lufthansa - Every Story Starts with a Yes 

    New York Festivals - Bronze - Casting - Lufthansa - Every Story Starts with a Yes 

    New York Festivals - Finalist -  Film - Travel/Leisure - Lufthansa - Every Story Starts with a Yes  

    ADC Germany - Gold - Audio - Music - New Composition for Advertising - Lufthansa - Every Story Starts with a Yes 

    ADC Germany - Silver - Audio Design & Music - Overall Audio Piece - Lufthansa - Every Story Starts with a Yes 

    ADC Germany - Bronze - Audio Design for Film - Lufthansa - Every Story Starts with a Yes    

    LIA - Gold – Ambient & Activation – Creativity in Commerce – Penny – PRICE PACKS

    LIA - Gold – Billboard – Consumer Campaign – Penny – PRICE PACKS

    LIA - Gold – Billboard – Art Direction (Craft) – Penny – PRICE PACKS

    LIA - Gold – Billboard – Typography (Craft) – Penny – PRICE PACKS

    LIA - Silver – Billboard – Retail – Penny – PRICE PACKS

    LIA - Silver – Evolution – Creativity in Commerce – Penny – PRICE PACKS

    LIA - Silver – Non-Traditional – Retail – Penny – PRICE PACKS

    LIA - Silver – Poster – Retail – Penny – PRICE PACKS

    LIA - Silver – Poster – Typography (Craft) – Penny – PRICE PACKS

    LIA - Silver – Print – Retail – Penny – PRICE PACKS  

    Ciclope Festival - Gold - Sound & Music - Lufthansa - Every Story Starts with a Yes           

    Lovie Awards - Silver - Branded Entertainment - Travel & Tourism - Lufthansa - Every Story Starts with a Yes 

    Lovie Awards - Silver - Single-Video Ad Long Form -  Lufthansa - Every Story Starts with a Yes            

    Epica Awards - Silver - Cinematography & Production Design - Lufthansa - Every Story Starts with a Yes       

    Epica Awards - Bronze - Best Use of Sound - Lufthansa - Every Story Starts with a Yes      

    Comm Awards - Grand Prix - Overall Audio Piece for Advertising -  Lufthansa - Every Story Starts with a Yes  

    Comm Awards - Gold - New Music Composition for Advertising -  Lufthansa - Every Story Starts with a Yes 

    Comm Awards - Silver - Sound Design for Advertising - Lufthansa - Every Story Starts with a Yes          

    Comm Awards - Silver - Sound Design for Advertising -  Lufthansa - Lufthansa Allegris         

    Comm Awards - Bronze - Voice Casting - Lufthansa - Lufthansa Allegris        

    Golden Award of Montreux - Gold - Online Advertising Retail/Travel - Lufthansa - Every Story Starts with a Yes     

    Gerety Awards - Silver - Online Video - Lufthansa - Every Story Starts with a Yes     

    Gerety Awards - Silver - Cinematography - Lufthansa - Every Story Starts with a Yes      

    Cresta Awards - Bronze - Online Video Ads - Lufthansa - Every Story Starts with a Yes      

    PHNX Awards - Gold - Direction & Cinematography - Lufthansa - Every Story Starts with a Yes            

    Die Klappe - Silver - Craft - Edit - Lufthansa - Every Story Starts with a Yes

    Die Klappe - Silver - Craft - Camera - Lufthansa - Every Story Starts with a Yes            

Awards

Resume

  • Clients: Lufthansa

  • Clients: Penny, Fressnapf, Ehrmann, Lindt, Bain. & Company, Capri Sun, Kindernothilfe, Nikon

  • Clients: Penny, Fressnapf, Ehrmann, Lindt, Bain. & Company, Capri Sun, Kindernothilfe, Nikon