FABIAN IS DESIGNER AND ART DIRECTOR CURRENTLY WORKING AT SERVICEPLAN ON THE LUFTHANSA ACCOUNT IN MUNICH, GERMANY. 

(Unfortunately, no one’s writing about me—so from here on, I’ll take over and tell my story myself.)

My journey into advertising started early—when I was 13, I did a one-week student internship at a tiny agency in Stuttgart. That’s where I first got my hands on a Mac. Honestly, I was more fascinated by the computer than the actual job.

Back home, armed with cracked Adobe programs and a lot of YouTube tutorials, I started teaching myself everything I could. It wasn’t just about the tools—it quickly turned into a real passion. By 14, I had my first mini job and was making money doing what I loved. Eventually, I even managed to buy my own MacBook.

At 18, I started studying Visual Communication in Stuttgart. Then in 2020, I packed up and moved to Munich to join Serviceplan Campaign 3000 as a trainee. Since then, I’ve had the chance to learn from some amazing people—and turn what began as a hobby into a career.

Big thanks to everyone who’s been part of the ride so far (and to those still to come).

Take a look through my work—I hope you enjoy it.

Wanna get in touch?
Let’s talk: hi5@fabiankraekel.de

  • The Drum - #23 - The World's most awarded Art Directors 

    The One Club - #9 -  Art Directors Global Ranking

    LIA - OnSite LIAisons Mentee 2025

    Cannes Lions -Grand Prix – Print & Publishing – Market Disruption – Penny – PRICE PACKS

    Cannes Lions -Gold – Outdoor – Challenger Brand – Penny – PRICE PACKS

    Cannes Lions -Gold – Direct – Experience Design – Penny – PRICE PACKS

    Cannes Lions - Gold – Brand Experience & Activation – Market Disruption – Penny – PRICE PACKS

    Cannes Lions - Silver – Creative Commerce – Retail Media – Penny – PRICE PACKS

    Cannes Lions - Silver – Design – Design-Driven Effectiveness – Penny – PRICE PACKS

    Cannes Lions - Silver – Brand Experience & Activation – Single-Market Campaign – Penny – PRICE PACKS

    Cannes Lions - Bronze – Outdoor – Retail/Food Chains – Penny – PRICE PACKS

    Cannes Lions - Bronze – Direct – Launch/Relaunch – Penny – PRICE PACKS

    Cannes Lions - Bronze – Design – Packaging Design – Penny – PRICE PACKS

    Clios - Silver - Editing - Lufthansa - All it takes is a Yes                   

    Clios - Bronze - Music-Original - Lufthansa - All it takes is a Yes  

    Clio - Grand Prix – Creative Effectiveness – National – Penny – PRICE PACKS

    Clio - Gold – Creative Commerce – Innovative Use of Channel – Penny – PRICE PACKS

    Clio - Gold – Creative Strategy – – Penny – PRICE PACKS

    Clio - Gold – Design – Packaging – Penny – PRICE PACKS

    Clio - Gold – Direct – Use of Product – Penny – PRICE PACKS

    Clio - Gold – Out of Home – Billboard – Penny – PRICE PACKS

    Clio - Gold – Experience / Activation – Other – Penny – PRICE PACKS

    Clio - Gold – Innovation – Design – Penny – PRICE PACKS

    Clio - Silver – Creative Commerce – Acquisition & Retention – Penny – PRICE PACKS

    Clio - Silver – Creative Commerce – In-Store Experience – Penny – PRICE PACKS

    Clio - Silver – Creative Business Transformation – Products – Penny – PRICE PACKS

    Clio - Silver – Print – – Penny – PRICE PACKS

    Clio - Bronze – Integrated – – Penny – PRICE PACKS

    One Show - Merit - Editing - Lufthansa - All it takes is a Yes        

    One Show - Merit - Original Music - Lufthansa - All it takes is a Yes 

    The One Show - Best of Discipline – Print & Promotional – – Penny – PRICE PACKS

    The One Show - Gold – Out of Home – P.O.P. & In-Store (Series) – Penny – PRICE PACKS

    The One Show - Gold – Print & Promotional – Product Packaging – Penny – PRICE PACKS

    The One Show - Silver – Design – Packaging (Mass-market) – Penny – PRICE PACKS

    The One Show - Silver – Direct Marketing – Product Packaging – Penny – PRICE PACKS

    The One Show - Silver – Direct Marketing – Commerce – Penny – PRICE PACKS

    The One Show - Silver – Experiential & Immersive – Commerce – Penny – PRICE PACKS

    The One Show - Silver – Print & Promotional – Art Direction (Craft) – Penny – PRICE PACKS

    The One Show - Bronze – Out of Home – Posters (Series) – Penny – PRICE PACKS

    The One Show - Bronze – Out of Home – Billboards & Transit (Series) – Penny – PRICE PACKS     

    D&AD - Shortlist - Cinematography - Lufthansa - All it takes is a Yes

    D&AD - Yellow Pencil – Design – Packaging Design (FMCG) – Penny – PRICE PACKS

    D&AD - Yellow Pencil – Design – Integrated – Penny – PRICE PACKS

    D&AD - Yellow Pencil – Engagement & Experience – Retail – Penny – PRICE PACKS

    D&AD - Graphite Pencil – Branding – Brand Identity Refresh & Strategy – Penny – PRICE PACKS

    D&AD - Wood Pencil – Craft – Art Direction (Experiential) – Penny – PRICE PACKS

    Eurobest - Grand Prix – Creative Commerce – – Penny – PRICE PACKS

    Eurobest - Grand Prix – Print & Publishing – – Penny – PRICE PACKS

    Eurobest - Gold – Brand Activation – Customer Retail Experience – Penny – PRICE PACKS

    Eurobest - Gold – Creative Commerce – Retail/Food Chains – Penny – PRICE PACKS

    Eurobest - Silver – Print & Publishing – Retail/Food Chains – Penny – PRICE PACKS

    Eurobest - Bronze – Brand Activation – Launch/Relaunch – Penny – PRICE PACKS

    Eurobest - Bronze – Design – Rebrand/Refresh – Penny – PRICE PACKS

    Eurobest - Bronze – Direct – Retail/Food Chains – Penny – PRICE PACKS

    Eurobest - Bronze – Direct – Launch/Relaunch – Penny – PRICE PACKS

    Eurobest - Bronze – Outdoor – Retail/Food Chains – Penny – PRICE PACKS

    Webby Award - Gold – Advertising Campaigns – Best Growth Strategy – Penny – PRICE PACKS

    Webby Award - Gold (People’s Voice) – Advertising Campaigns – Best Growth Strategy – Penny – PRICE PACKS

    Webby Award - Bronze (Nominee) – Media Campaigns – Best Media Strategy – Penny – PRICE PACKS       

    ADC Germany - Gold - Printing Techniques - Lufthansa - Allegris First Class x Sho Shibuya  

    ADC Germany - Silver - Poster - Lufthansa - A New Travel Experience - Dirk       

    ADC Germany - Silver - Audio - Lufthansa - All it takes is a Yes    

    ADC Germany - Silver - Cinematography - Lufthansa - All it takes is a Yes      

    ADC Germany - Bronze - Direction - Lufthansa - All it takes is a Yes     

    ADC Germany - Bronze - Editing - Lufthansa - All it takes is a Yes    

    ADC Germany - Bronze - New Music - Lufthansa - All it takes is a Yes     

    ADC Germany - Bronze - Casting - Lufthansa - All it takes is a Yes        

    ADC Germany - Bronze - Sound Design - Lufthansa - All it takes is a Yes     

    ADC Germany - Bronze - Lighting Design - Lufthansa - All it takes is a Yes         

    ADC Germany - Bronze - Seasonal Promotions - Lufthansa - Allegris First Class x Sho Shibuya 

    ADC Germany - Grand Prix – Werbung – – Penny – PRICE PACKS

    ADCGermany - Gold – Print – Poster – Penny – PRICE PACKS

    ADCGermany - Gold – POS – Retail Media – Penny – PRICE PACKS

    ADCGermany - Gold – Craft – Graphic Design – Packaging – Penny – PRICE PACKS

    ADCGermany - Gold – Craft – Art Direction – Print – Penny – PRICE PACKS

    ADCGermany - Silver – POS – In-Store Promotions – Penny – PRICE PACKS

    ADCGermany - Silver – Craft – Packaging – Penny – PRICE PACKS

    ADCGermany - Bronze – Brand Identity – Redesign – Penny – PRICE PACKS

    ADCGermany - Bronze – PR – Media Relations – Penny – PRICE PACKS

    NY Festival - Gold – Design – Packaging – Penny – PRICE PACKS

    NY Festival - Gold – Design – Retail – Penny – PRICE PACKS

    NY Festival - Gold – Package Design – Retail – Penny – PRICE PACKS

    NY Festival - Gold – Public Relations – Retail – Penny – PRICE PACKS

    NY Festival - Silver – Avant-Garde – Package Design – Penny – PRICE PACKS

    NY Festival - Silver – Creativity in Commerce – Product Design – Penny – PRICE PACKS

    NY Festival - Bronze – Activation – Retail – Penny – PRICE PACKS

    NY Festival - Bronze – Creativity in Commerce – Retail – Penny – PRICE PACKS

    NY Festival - Bronze – Design – Art Direction – Penny – PRICE PACKS

    NY Festival - Bronze – Outdoor – Typography – Penny – PRICE PACKS

    THE ANDY - Gold – Idea – Penny – PRICE PACKS

    THE ANDY - Gold – Craft – Penny – PRICE PACKS      

  • D&AD - Wood Pencil - Cinematography - Lufthansa - Every Story Starts with a Yes     

    Cannes Lions - Shortlist - Film - Travel - Lufthansa - Every Story Starts with a Yes   

    One Show - Gold - Direction - Lufthansa - Every Story Starts with a Yes          

    One Show - Silver - Cinematography - Lufthansa - Every Story Starts with a Yes       

    One Show - Silver - Editing - Lufthansa - Every Story Starts with a Yes      

    One Show - Silver - Writing - Lufthansa - Every Story Starts with a Yes       

    One Show - Merit - Sound Design - Lufthansa - Every Story Starts with a Yes     

    One Show - Merit - Cinema Advertising - Lufthansa - Every Story Starts with a Yes   

    Clios - Silver - Direction - Lufthansa - Every Story Starts with a Yes      

    ADC NY - Silver - Motion/Film/Short Video - Single - Lufthansa - Every Story Starts with a Yes    

    ADC NY - Silver - Craft in Motion/Film/Direction - Lufthansa - Every Story Starts with a Yes    

    ADC NY - Silver - Craft in Video/Editing - Lufthansa - Every Story Starts with a Yes      

    ADC NY - Silver - Craft in Video/Sound Design - Lufthansa - Every Story Starts with a Yes     

    ADC NY - Bronze - Craft in Motion/Film/Editing - Lufthansa - Every Story Starts with a Yes        

    ADC NY - Merit - Craft in Motion/Film/Use of Music - Lufthansa - Every Story Starts with a Yes      

    New York Festivals - Silver - Sound Design/Use of Sound - Lufthansa - Every Story Starts with a Yes  

    New York Festivals - Bronze  - Cinematography - Lufthansa - Every Story Starts with a Yes 

    New York Festivals - Bronze - Casting - Lufthansa - Every Story Starts with a Yes 

    New York Festivals - Finalist -  Film - Travel/Leisure - Lufthansa - Every Story Starts with a Yes  

    ADC Germany - Gold - Audio - Music - New Composition for Advertising - Lufthansa - Every Story Starts with a Yes 

    ADC Germany - Silver - Audio Design & Music - Overall Audio Piece - Lufthansa - Every Story Starts with a Yes 

    ADC Germany - Bronze - Audio Design for Film - Lufthansa - Every Story Starts with a Yes    

    LIA - Gold – Ambient & Activation – Creativity in Commerce – Penny – PRICE PACKS

    LIA - Gold – Billboard – Consumer Campaign – Penny – PRICE PACKS

    LIA - Gold – Billboard – Art Direction (Craft) – Penny – PRICE PACKS

    LIA - Gold – Billboard – Typography (Craft) – Penny – PRICE PACKS

    LIA - Silver – Billboard – Retail – Penny – PRICE PACKS

    LIA - Silver – Evolution – Creativity in Commerce – Penny – PRICE PACKS

    LIA - Silver – Non-Traditional – Retail – Penny – PRICE PACKS

    LIA - Silver – Poster – Retail – Penny – PRICE PACKS

    LIA - Silver – Poster – Typography (Craft) – Penny – PRICE PACKS

    LIA - Silver – Print – Retail – Penny – PRICE PACKS  

    Ciclope Festival - Gold - Sound & Music - Lufthansa - Every Story Starts with a Yes           

    Lovie Awards - Silver - Branded Entertainment - Travel & Tourism - Lufthansa - Every Story Starts with a Yes 

    Lovie Awards - Silver - Single-Video Ad Long Form -  Lufthansa - Every Story Starts with a Yes            

    Epica Awards - Silver - Cinematography & Production Design - Lufthansa - Every Story Starts with a Yes       

    Epica Awards - Bronze - Best Use of Sound - Lufthansa - Every Story Starts with a Yes      

    Comm Awards - Grand Prix - Overall Audio Piece for Advertising -  Lufthansa - Every Story Starts with a Yes  

    Comm Awards - Gold - New Music Composition for Advertising -  Lufthansa - Every Story Starts with a Yes 

    Comm Awards - Silver - Sound Design for Advertising - Lufthansa - Every Story Starts with a Yes          

    Comm Awards - Silver - Sound Design for Advertising -  Lufthansa - Lufthansa Allegris         

    Comm Awards - Bronze - Voice Casting - Lufthansa - Lufthansa Allegris        

    Golden Award of Montreux - Gold - Online Advertising Retail/Travel - Lufthansa - Every Story Starts with a Yes     

    Gerety Awards - Silver - Online Video - Lufthansa - Every Story Starts with a Yes     

    Gerety Awards - Silver - Cinematography - Lufthansa - Every Story Starts with a Yes      

    Cresta Awards - Bronze - Online Video Ads - Lufthansa - Every Story Starts with a Yes      

    PHNX Awards - Gold - Direction & Cinematography - Lufthansa - Every Story Starts with a Yes            

    Die Klappe - Silver - Craft - Edit - Lufthansa - Every Story Starts with a Yes

    Die Klappe - Silver - Craft - Camera - Lufthansa - Every Story Starts with a Yes            

Awards

  • Clients: Lufthansa

  • Clients: Penny, Fressnapf, Ehrmann, Lindt, Bain. & Company, Capri Sun, Kindernothilfe, Nikon

  • Clients: Penny, Fressnapf, Ehrmann, Lindt, Bain. & Company, Capri Sun, Kindernothilfe, Nikon